Recognizing and Avoiding Phishing Scams on Social Media

Last updated: August 5, 2025
Recognizing and Avoiding Phishing Scams on Social Media

Phishing scams are a persistent threat, and social media platforms have become a prime hunting ground for cybercriminals.

Deceptive Disguises

Phishing attempts often arrive as seemingly harmless direct messages containing malicious links. These links may be disguised as funny videos, enticing offers, or urgent news articles. A key red flag is content that appears out of context, especially when paired with an offer that seems too good to be true. Always exercise caution by verifying the message's legitimacy with the sender through a trusted communication channel (e.g., phone call, text message from a known number).

Impersonation Schemes

Cybercriminals frequently create fake social media profiles, often impersonating real people, particularly those you know and trust. Their goal is to gain your trust and steal your personal information. Be wary of friend requests, especially from new accounts. Double-check the sender's identity by contacting the person you believe they are impersonating through a different platform you know is legitimate.

False Fortunes

Beware of unsolicited messages claiming you've won a contest or giveaway, particularly if you don't recall entering. These scams typically aim to collect personal information (e.g., credit card details) or trick you into clicking on malicious links that can download malware or steal your login credentials. Always verify such offers through the official channels of the supposed contest organizer (e.g., the company's website or social media page).

Urgent Exploitation

Cybercriminals can exploit emotional vulnerabilities by sending messages that appear urgent and require immediate action. These messages may be crafted to impersonate friends or family members in distress, creating a false sense of urgency or threat to pressure you into acting quickly. Take a moment to assess the situation rationally. Consider whether the request seems legitimate and contact the sender through another platform to confirm its authenticity before taking any action.

Staying Safe on Social Media

  • Be Selective About What You Share: Limit the amount of personal information you share publicly on social media.
  • Trust Your Gut: If something feels suspicious, it probably is. Avoid clicking on suspicious links or opening attachments in messages, even from seemingly familiar senders.
  • Spread Awareness: By educating colleagues and friends about social media phishing scams, you can help create a safer online environment for everyone.

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UBC Crest The official logo of the University of British Columbia. Urgent Message An exclamation mark in a speech bubble. Caret An arrowhead indicating direction. Arrow An arrow indicating direction. Arrow in Circle An arrow indicating direction. Arrow in Circle An arrow indicating direction. Chats Two speech clouds. Facebook The logo for the Facebook social media service. Information The letter 'i' in a circle. Instagram The logo for the Instagram social media service. Linkedin The logo for the LinkedIn social media service. Location Pin A map location pin. Mail An envelope. Menu Three horizontal lines indicating a menu. Minus A minus sign. Telephone An antique telephone. Plus A plus symbol indicating more or the ability to add. Search A magnifying glass. Twitter The logo for the Twitter social media service. Youtube The logo for the YouTube video sharing service. Bell Warning