Securing Your Digital Identity: A Guide for UBC Faculty and Staff

Last updated: March 31, 2025
Securing Your Digital Identity: A Guide for UBC Faculty and Staff

As members of the UBC community, we handle sensitive information daily, making the protection of our digital identities just as important as our physical ones.

Understanding Digital Identity

Your digital identity is the collection of information that identifies you online. It includes your name, email address, social media profiles, and any online accounts you may have. 

Digital Identity vs Digital Footprint

A "digital identity" is the intentional representation of yourself online, including the information you choose to share. In contrast, a "digital footprint" is the trail of data you leave behind unintentionally through your online activity, often without your full knowledge, encompassing both the information you actively share and passively generate when interacting with the internet.

Key points to remember

Digital Identity:

  • Actively managed by the individual.
  • Includes details like your social media profiles, email address, and online usernames.
  • Represents the image you want to present online.

Key Threats to Digital Identity

  • Phishing Attacks: These involve deceptive tactics to trick individuals into revealing personal information.
  • Data Breaches: Large-scale data breaches can expose personal information to cybercriminals.
  • Social Engineering: Manipulative tactics used to gain access to sensitive information or systems.

Practical Steps to Protect Your Digital Identity

Strong Password Practices:

Secure Online Behavior:

  • Be Wary of Phishing Attempts: Be cautious of unsolicited emails, especially those that urge immediate action or contain suspicious links.
  • Verify Sender Identity: Double-check the sender's email address and be skeptical of unexpected emails.
  • Avoid Sharing Personal Information Online: Limit the amount of personal information you share on social media and other online platforms.
  • Keep Software Updated: Regularly update your operating system and software applications to patch security vulnerabilities.
  • Use Secure Wi-Fi Networks: Avoid public Wi-Fi networks for sensitive activities, as they can be vulnerable to hacking.

Protect Your Devices:

Monitor Your Digital Footprint:

  • Review Your Online Privacy Settings: Regularly review the privacy settings on your social media accounts and other online services.
  • Be Mindful of Your Online Activities: Be aware of what information you're sharing online and who can access it.
  • Consider Using Privacy Tools: Tools like privacy extensions for browsers can help protect your online privacy.

By following these guidelines, you can significantly reduce the risk of identity theft and other cyber threats. Remember, your digital identity is valuable, so treat it with care.


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